Strategy

How we empower consumers and fashion brands to make conscious choices

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Our Conscious Rating

Good On You ratings assesses brands based on their impact on animals, people and the planet on a five-point scale. 1 = We Avoid, 2 = Not Good Enough, 3 = It’s a Start, 4 = Good and 5 = Great.

For brands to be deemed conscious on Otrium, they have to have an overall rating of at least a 3 = It’s a Start.

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